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Optimization of the sales expansion from Estonia to Finland, including the Business-to-Business model
(2023)
This thesis examines a theoretical background of the traditional entry modes to the Finnish market for the Estonian cleaning supplies product line, specifically from the E-commerce perspective. Estonia Digital Media OU has commissioned the thesis...
International Marketing Plan for an Application with Sweden as a Target Country : Case Company: Smappy Application Oy
(2022)
An international marketing plan is developed when a business wants to increase brand awareness and expand its product(s)/service(s) globally. It is usually carried out to understand the target market and competitive environment and to create a...
Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)
This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main objective of this thesis...
Market Entry for a Tech Start-up
(2023)
tuotteen valmiuksia haastettiin SWOT-analyysin ja Porterin viiden kilpailuvoiman mallin avulla. Benchmarking-tutkimuksella kartoitimme tuotteen erottuvuutta markkinalla. Lisäksi opinnäytetyö ottaa tutkimusdataa analysoimalla pintapuolisesti kantaa...
and the product were challenged with the help of a SWOT analysis and Porter's five competitive forces model. Benchmarking study was conducted to map the unique selling point of the product in the market. In addition, the thesis uses research data to analyse...
and the product were challenged with the help of a SWOT analysis and Porter's five competitive forces model. Benchmarking study was conducted to map the unique selling point of the product in the market. In addition, the thesis uses research data to analyse...

